Four ways to use your website data to discover missed sales opportunities

30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without sticking the landing Recording and analyzing common user search terms on a website will reveal if consumers are seeking services they are willing to pay for but you do not provide Search analysis tools will shine a light on any underutilized and under-monetized website pages, helping you make the most of your PPC budget In the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions

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Four ways to use your website data to discover missed sales opportunities

Why progressive web apps (PWAs) are poised to dominate moving forward

30-second summary: Progressive web apps (PWAs) offer app-like experiences without requiring users to download anything from an app store PWAs are also much less of a burden for developers than native apps, which require ongoing updates, review management, and shared profits with app stores Nick Chasinov, Founder and CEO of Teknicks, outlines a few of the major business benefits of using PWAs If Apple was threatened by “Fortnite” trying to bypass the App Store , it’s not going to be happy when progressive web apps take off. PWAs disrupt the tech giant’s granular control over the Apple App Store because they offer app-like experiences without the need to download an actual app. They’re designed for the everyday website user but provide many features that are exclusive to native apps.

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Why progressive web apps (PWAs) are poised to dominate moving forward

Case study: Schneider Electric’s digital transformation through centralized search

30-second summary: Digital transformation affords businesses opportunities to make genuine connections with customers through personalized marketing experiences. Digital buyer behavior is changing, with increased consumer expectations for digital-only interactions and reduced tolerance for traditional sales tactics like cold-calling

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Case study: Schneider Electric’s digital transformation through centralized search

Four marketing strategies to increase app store downloads and engagement

30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity

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Four marketing strategies to increase app store downloads and engagement

How brands should meet customers in their new (virtual) reality

30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital assets for virtual test-runs and try-ons, once built, can be repurposed in marketing ads, social media, personalized sales demos, and even product redesigns

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How brands should meet customers in their new (virtual) reality

What affiliate marketers have missed about Google Analytics

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting.

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What affiliate marketers have missed about Google Analytics

Leveling the playing field: Ahrefs’ free product to help content creators compete in Google

30-second summary: Google antitrust, the market cases you need to know. Google’s featured snippets do not payback content creators. How to make content discoverable — no matter the marketing budget

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Leveling the playing field: Ahrefs’ free product to help content creators compete in Google

Modern SEO strategy: Three tactics to support your efforts

30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become an authoritative digital property overnight; it takes time and effort to master modern SEO and earn that clout.    Nick  Chasinov , founder and CEO of  Teknicks , shares three tactics you can use to support your SEO strategy this year

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Modern SEO strategy: Three tactics to support your efforts

How a digital publisher monetized 8X more in one month with WordPress scaling strategies

30-second summary: The project in a nutshell: A magazine-type website, monetizing programmatic ads. Agency work scope: Build the platform from scratch, utilizing WordPress multisite functionality and RTK.io infrastructure plus numerous ad operation tools, migrate it to new hosting, and secure project scale.

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How a digital publisher monetized 8X more in one month with WordPress scaling strategies