ROI of improving online reviews: +0.1 stars can boost conversion 25%

A review rating increase of just 0.1 stars can boost a location’s online conversion rates – such as phone calls, website clicks or requests for directions – by 25%, according to new report from location marketing firm Uberall released yesterday. A 25% rise in conversion can “also mean a 25% increase in foot traffic every day,” said Uberall SVP of Marketing Norman Rohr in a statement. The “ Reputation Management Revolution Report ” [free, registration required] also finds that a jump from a 3.5-star rating to 3.7 can see a disproportionate jump in conversions of 120%, the highest growth jump available.

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ROI of improving online reviews: +0.1 stars can boost conversion 25%

Effective Amazon PPC Management: How to get the most of a limited budget

To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no shortage of traffic, Amazon is no doubt a sure place to invest in paid search marketing

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Effective Amazon PPC Management: How to get the most of a limited budget

Bing takes over Yahoo ad delivery: Five things to prepare

January saw the announcement of Bing Ads exclusively taking over management for Yahoo and AOL search ads starting in March . Oath had been renamed Verizon Media and Yahoo Gemini had switched to the name “Oath Ad Manager” only recently but Verizon (who agreed to the acquisition of Yahoo Inc

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Bing takes over Yahoo ad delivery: Five things to prepare

Marketing Technology Awards 2019

We’ve been working together with our sister site, ClickZ , to honor the best and brightest marketing technology companies today (which includes some SEO-related tools).  These Marketing Technology Awards are voted on 50/50 by the community and by a panel of judges. The ceremony will be hosted by Scott Brinker, and will take place on the night of March 21 in Tribeca, New York.

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Marketing Technology Awards 2019

Q&A with Adobe on the future of search

Search marketing is going through a rapid transformation driven by new technologies such as Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain, impacting how we search for information and buy products and services online. The Transformation of Search Summit , taking place in New York on October 19 combines the expertise of ClickZ and Search Engine Watch, in partnership with Catalyst (part of GroupM), along with speakers from Hertz, Hilton, Condé Nast, LEGO, and more, to dissect the current landscape and provide a deep-dive into the actionable steps to future-proof and protect your strategy. This week we sat down with Pete Kluge, Product Marketing Manager at Adobe, to deep dive into his role at Adobe and panel discussion on Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe.

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Q&A with Adobe on the future of search

Using the new Google AdWords dashboard

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management , in which she presented some of the new time-saving features of AdWords. In the last 6 years, there have been many changes to the AdWords dashboard and a revolution in the other tools and software you can use to save time when managing your account(s).

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Using the new Google AdWords dashboard

Closing the knowledge gap: how do you ensure paid search transparency?

As the debate around programmatic transparency rages on and the traditional agency model of media markups and kickbacks crumbles, very little is said about transparency across other marketing channels. Take paid search , for example

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Closing the knowledge gap: how do you ensure paid search transparency?

An SEO’s survival guide to Single Page Applications (SPAs)

SEOs beware: if you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over. Check out this tweet from Google Webmaster Trends Analyst John Mueller: The web has moved from plain HTML – as an SEO you can embrace that

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An SEO’s survival guide to Single Page Applications (SPAs)