Luxury marketing search strategy, Part 3: Integrated marketing communication

In the first two articles of my luxury search marketing series, we discussed the consumer mindset , what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used to reach those shoppers and maximize results. Now, I’m going to tie everything together.

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Luxury marketing search strategy, Part 3: Integrated marketing communication

Luxury marketing search strategy, Part 2: Strategies and tactics

In the first article of my luxury search marketing series , I discussed the consumer mindset in the luxury vertical. I provided insight into what motivates luxury shoppers and what drives them to purchase

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Luxury marketing search strategy, Part 2: Strategies and tactics

Luxury marketing search strategy, Part 1: Consumer mindset

Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on Deloitte’s Global Powers of Luxury Goods 2018 study, has approximately 9.5 million web searches per year alone

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Luxury marketing search strategy, Part 1: Consumer mindset