Post-COVID-19 strategy to restore your social media reputation

30-second summary: Trends suggest that about 25% of businesses paused their marketing and advertising on social media during the first six months of 2020. Facebook reports that 89% of advertisers reconsidered their budget in response to the coronavirus outbreak. This post attempts to underline some of the strategies you can consider practicing to restore your reputation and recognition on social media

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Post-COVID-19 strategy to restore your social media reputation

An SEO’s guide to event schema markup

. Tha30-second summary: From  Google’s Cloud Next conference  to  Starbucks’ shareholder’s meetings , the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.   As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending. This is where event schema markup can really help optimize event web pages so they show up on search results pages

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An SEO’s guide to event schema markup

Guide: How to structure a local SEO strategy for your business

30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results.

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Guide: How to structure a local SEO strategy for your business

Effective mobile advertising strategies for 2020

30-second summary: With the entire global COVID-19 pandemic that has brought the world to its feet and forced everyone inside their homes, mobile marketing is going to take a very different turn. As per earlier estimates, mobile advertising was going to make up for a whopping 75% of all digital ad spending by 2022.

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Effective mobile advertising strategies for 2020

Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us

30-second summary: The COVID-19 crisis is impacting so many incredible brands — from neighbourhood spots to household names — many businesses have been reeling from the impact of everyone needing to stay home for the good of public health. Fractl’s Marketing Director, Amanda Milligan looked into how various brands are responding to this hardship through content to share some important lessons for other B2B and B2C businesses.

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Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us

Why businesses should implement structured data

It goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmasters, SEOs, and in-house teams have been widening their knowledge and skillsets to help their sites compete in search engine results pages.

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Why businesses should implement structured data