Everything you need to know about the Google MUM update

30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want without having to carry out multiple different searches Google MUM can understand and translates 75 different languages, including text and images MUM will see us bid farewell to BERT They say Mum always knows best but can the same be said for Google’s MUM update ? Giant search engine, Google, launched their latest update as the answer we have been looking for to make internet searching more intuitive and inclusive. But what does this mean for website owners, SEO practitioners, and agencies providing marketing services ?

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Everything you need to know about the Google MUM update

Multilingual SEO for voice searches: Comprehensive guide

30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through the process Google is now recognizing 119 different languages on voice search. Which is great for user experience.

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Multilingual SEO for voice searches: Comprehensive guide

A small business’s step-by-step guide to dominating local search in 2021

30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales.

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A small business’s step-by-step guide to dominating local search in 2021

Search engine saturation: The ever evolving SERP and how brands are responding

30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings were at the lowest level in 11 years with just 8% of brands appearing in both categories

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Search engine saturation: The ever evolving SERP and how brands are responding

How writers can optimize content for a variety of search engines

30-second summary: If you think optimizing your content for Google is tough, then you ‘ re going to be amazed by how many factors you ‘ ll have to consider when optimizing your writing for multiple search engines.  Two benefits of doing so can be seen in local SEO and voice search. UK Linkology’s Content Marketing Manager, Hannah Stevenson walks you through the complex process to understand and implement how you can optimize content for search engines beyond Google – Bing, DuckDuckGo, Ask.com, and more.

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How writers can optimize content for a variety of search engines

How to check Google search results for different locations

One of the fundamental truths about SEO is that no two Google searches are the same. The logic behind it is simple, things you’ve Googled, read and watched are  stored  for at least  three months  before your Web & App Activity is deleted, if at all. This, together with data on devices you use as well as places you go – both in terms of location history and the current IP – lets Google deliver  personalized results .

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How to check Google search results for different locations

SEO 101: 11 tips you need to know when you optimize your site

SEO can boost the traffic to your site by paying closer attention to what your visitors want from you. It can help you create the content that your readers will enjoy while optimizing your pages to be as useful as possible.

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SEO 101: 11 tips you need to know when you optimize your site