Six tips for B2B paid search success

Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you mad. When it comes to B2B and lead generation strategies that are no different, in fact, it’s probably a bit more challenging when you can’t see the direct conversions or e-commerce revenue.

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Six tips for B2B paid search success

The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in a different and strategic manner. In B2B marketing, you must reach users at every point of the funnel – and keep educating them in stages along the way

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The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture