Lessons from lockdown: Four content types that users really engage with

30-second summary: Life in lockdown led to a huge  uptake in media consumption , including a 44% worldwide increase in social media use according to Stat ista.

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Lessons from lockdown: Four content types that users really engage with

How to improve your digital marketing with competitor analysis

30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins

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How to improve your digital marketing with competitor analysis

COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?

30-second summary: Johnson & Johnson CEO Alex Gorsky has said that the COVID-19 pandemic is one of the most significant events ever experienced. Pharma search engine marketers want answers to these key questions – “How are these shifts impacting the search messaging landscape? How to adapt SEM campaigns to remain relevant to shifting patient/provider needs and stay competitive in the search auction?” Ian Orekondy shares insights from AdComplyRx analysis of 50k+ SEM text ads from over 500 prescription treatment brands serving on thousands of keywords.

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COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?

How to educate clients about SEO and earn their trust

I’ve found that most of my clients know a little something about SEO, but they’re not exactly sure how to make it work for them as well as it should. Teaching SEO to clients should be part of the client management services that you provide during SEO sales presentations

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How to educate clients about SEO and earn their trust

Four ways to use webinar marketing for reputation management

Webinar marketing has been gaining popularity for a few years now. There are plenty of reasons for that: webinars improve social media engagement , help with brand loyalty, create linkable assets, build lead generation lists, and many more. But one effort webinars can particularly helpful for is reputation management.

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Four ways to use webinar marketing for reputation management

The 2018 guide to free SEO training courses online

Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins to a training consultant, we suggest you read this article where we have outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level in 2018.

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The 2018 guide to free SEO training courses online

Looking through the artificial intelligence mirror: insights and automation

We have entered a new era of search where SEO and content marketing have converged .

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Looking through the artificial intelligence mirror: insights and automation