Understanding the three awareness stages of your online audience

30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first place Here’s how you can create content that is balanced and targeted to better serve people throughout every step of their journey Not all traffic is equal. Businesses often forget that their site visits and success metrics aren’t just numbers – they are living, breathing people who are driven by behavior

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Understanding the three awareness stages of your online audience

Top 10 Tools to facilitate web development

30-second summary: Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field. Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools. Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management.

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Top 10 Tools to facilitate web development

How to drive digital innovation necessary during the pandemic

30-second summary: COVID-19 has kept consumers in their homes, which has led to significant spikes in internet use and companies scrambling to digitize in order to meet customers where they are.

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How to drive digital innovation necessary during the pandemic

How SEO Friendly CMS can support your digital goals now and in future

30-second summary: Choosing the right content management system ( CMS) to support your content and marketing goals is a big undertaking. A good CMS should be here to support your SEO objectives.   The selection includes looking at factors such as  budget, the purpose of your website, and the technological capabilities of  who will be using the CMS.

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How SEO Friendly CMS can support your digital goals now and in future

Content optimization using entities: An actionable guide

They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline.

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Content optimization using entities: An actionable guide

Seven time-tested tactics to generate – Google reviews

A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google? A staggering 97 percent of customers depend on online reviews to make a purchase decision.

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Seven time-tested tactics to generate – Google reviews

Seven time-tested tactics to generate more Google reviews

A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google

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Seven time-tested tactics to generate more Google reviews

Using IF functions on Google Ads to improve productivity

Back in the days when I was learning  PPC , one of the two biggest growing pains I had were: Learning the difference between segmenting campaigns out to maximize efficiency Reaching the point where the juice is no longer worth the squeeze Rather than creating clutter and a burdensome account to manage, I’ve since learned to make use of everything I can to speed up my workflow and free up bandwidth to focus on things that actually make a difference.

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Using IF functions on Google Ads to improve productivity