Four tips for SEM teams to adjust to a privacy-focused future

30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new privacy regulations impact paid search? Here is what search marketers can expect and how to prepare In the digital marketing world, targeting, measurement, and optimization have foundationally relied on the ability to accurately track user behaviors and performance across the web. However, as we all know, platforms like Google and Apple have introduced privacy-focused initiatives over the past few years that complicate targeting and measurement for advertisers

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Four tips for SEM teams to adjust to a privacy-focused future

Case study: Schneider Electric’s digital transformation through centralized search

30-second summary: Digital transformation affords businesses opportunities to make genuine connections with customers through personalized marketing experiences. Digital buyer behavior is changing, with increased consumer expectations for digital-only interactions and reduced tolerance for traditional sales tactics like cold-calling

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Case study: Schneider Electric’s digital transformation through centralized search

2021 Search marketing: The year of automation

30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos.

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2021 Search marketing: The year of automation

How AI can supercharge performance marketing

30-second summary: Performance marketing is growing strong and the idea of thinking of the future along with emerging technologies that can supercharge your campaigns sounds exciting. The applied use of AI in marketing is a common challenge for many brands.

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How AI can supercharge performance marketing

Guide: How to structure a local SEO strategy for your business

30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results.

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Guide: How to structure a local SEO strategy for your business

Seven tips for full funnel SEO in 2020

30-second summary: Improving their organic search presence is the top inbound marketing priority for 61% of marketers. It’s imperative that today’s marketers  leverage paid  search at every stage to create more sophisticated strategies because  greater sophistication  means  less wasted budget  and  higher quality conversions .   Erica Magnotto gives a crisp breakdown and categorization of how to make your sales and marketing funnel work through SEO.

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Seven tips for full funnel SEO in 2020

Social media insights in a time of social distancing: The relationship between paid and non-paid social

30-second summary: A brand awareness campaign that includes paid search can result in more organic search traffic with an increase in branded search terms. With a large number of the world’s population now confined at home, people have turned to social media as an outlet to remain connected with family, friends, and work.

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Social media insights in a time of social distancing: The relationship between paid and non-paid social