Six things missing from your competitor research

30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors

Go here to read the rest:
Six things missing from your competitor research

The future of gaming and streaming: a networking and SEO arsenal

30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth I spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for amplified audience engagement, and the budding need for innovation Over the past five years, the boom of the live-streaming, esports, and gaming industries has been stealing headlines not only in the tech industry but also in mainstream media. That boom only increased its radius during the pandemic, which saw astronomical highs in terms of viewership numbers for the Amazon-owned Twitch streaming platform, Google’s YouTube, and even Facebook Gaming, who jumped more aggressively into the marketplace with the acquisition of Microsoft’s Mixer platform during the summer of 2020

Link:
The future of gaming and streaming: a networking and SEO arsenal

Six tools for effective influencer-driven content marketing

30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand.

Read more:
Six tools for effective influencer-driven content marketing

Podcasts and internet marketing: Are you missing the boat?

30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four Americans over the age of 12 listens to podcasts religiously.  Podcasts’ share of the ear is projected to increase by 120% in the next few years, with the total number of listeners exceeding 100 million by 2021.

Link:
Podcasts and internet marketing: Are you missing the boat?

Marketing strategies during COVID-19 times

30-second summary: If  a  site   has   never   been   promoted ,  there   have   been   no  SEO  audits   and   there   are  a  lot   of   errors   in   code ,  then   link   building   will   not   help.

Original post:
Marketing strategies during COVID-19 times

How to grab featured snippet rankings with zero link building effort

Featured snippets , also known as “position zero” placements on Google, have been receiving their fair share of glory and blame lately.  While some big corporations like Forbes went ahead and questioned if Google is stealing traffic with the featured snippet, content creators like me have found it easy to get more traffic, thanks to being able to rank small sites on a featured snippet.

More:
How to grab featured snippet rankings with zero link building effort