30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles where your primary topic overlaps with seasonal interests Collaborate and meet real people – use every opportunity (events, meetups, live sessions) to talk to people and listen to what they’d be interested in consuming Use “question research” to understand the existing information gaps in the market Re-package your old, better-performing content into new (updated) assets If you feel like everything has already been written and you have no idea what else you can write about, here are six content ideas for you that help you come up with valuable and engaging content this year: 1. Use new keyword research tools Keyword research is not just for SEO! They can give you in-depth insight into your audience’s interests, questions, and struggles. Research and address them in your content
30-second summary: Now is the time to connect your audience to show who your brand is and why you’re valuable to them, through the power of social media content. Gone are the days of posting “just to post”.
“Hey Siri, what is the cost of an iPad near me?” In today’s internet, a number of specialist search engines exist to help consumers search for and compare things within a specific niche. As well as search engines like Google and Bing which crawl the entire web, we have powerful vertical-specific search engines like Skyscanner, Moneysupermarket and Indeed that specialize in surfacing flights, insurance quotes, jobs, and more. Powerful though web search engines can be, they aren’t capable of delivering the same level of dedicated coverage within a particular industry that vertical search engines are.