2021 Google updates round up: everything businesses need to win at search

30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized in favor of expertise on review-centric websites Multiple spam updates unfolded throughout the year, though these updates should not impact any website that follows Google’s guidelines Successful SEO strategy is akin to dancing the tango with Google updates. Unfortunately for copywriters, the Big G can be an unpredictable partner at times.

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2021 Google updates round up: everything businesses need to win at search

How to use PageRank for ecommerce websites

30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an ecommerce SEO guide ahead of the holiday season PageRank is a patent Google introduced, which used links to help determine websites rankings in the SERPs. The algorithm was named after Google founder Larry Page. The original patent has not been renewed and has since been updated by other algorithms, which work to achieve the same goal

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How to use PageRank for ecommerce websites

How to get buy-in from the C-suite

30-second summary: Often SEOs and search marketing managers struggle to convey value to the board which hampers funding and support for relevant strategy implementation There are three aspects you need to balance in order to win over C-suite Kevin Indig, Director of SEO at Shopify helps you navigate these crucial conversations Your best ideas aren’t worth a dime without funding.

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How to get buy-in from the C-suite

Everything you need to know about the Google MUM update

30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want without having to carry out multiple different searches Google MUM can understand and translates 75 different languages, including text and images MUM will see us bid farewell to BERT They say Mum always knows best but can the same be said for Google’s MUM update ? Giant search engine, Google, launched their latest update as the answer we have been looking for to make internet searching more intuitive and inclusive. But what does this mean for website owners, SEO practitioners, and agencies providing marketing services ?

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Everything you need to know about the Google MUM update

How to show the business value of your SEO proposal

30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how do you navigate these tricky waters? SEOmonitor dissects the entire thought process and action plan for you Here’s how to ensure realistic, practical, achievable, and mutually agreed milestones and budgets are set with your clients Clients often ask for a forecast to estimate their ROI with this type of marketing investment.

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How to show the business value of your SEO proposal

Design systems and SEO: does it help or hinder SERP achievements?

30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance Website design must drive users from A to B without any unnecessary steps in between – while retaining relevant copy that ties in with your SEO strategy Review your website design when considering your SEO strategy KPIs – a drop in traffic may be due to a substandard or outdated layout Do not neglect copy, as UX meta copy will improve your CTR on paid advertising. In turn, though, ensure that your website’s design system is strong enough to obtain a suitable quality score and keep your Google Ads spending within budget In many respects, a website is the home of your business on the web. To this end, it’s perhaps fitting that creating a website is not unlike building a house.

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Design systems and SEO: does it help or hinder SERP achievements?

Is it time to switch to a new SEO tool?

30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software to complete your technology stack The SEO industry is constantly changing and evolving

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Is it time to switch to a new SEO tool?

The search dilemma: looking beyond Google’s third-party cookie death

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade Desk’s 20 percent stock price drop is proof of Google’s monopoly and why it shouldn’t enjoy it anymore Google expert, Susan Dolan draws from her rich experience and details the current search scape, insights and predicts future key themes that will arise out of the 3p cookie death Imagine search as a jungle gym, you automatically imagine Google as the kingpin player on this ground. This has been a reality for decades now and we all know the downside of autonomy which is why the industry now acknowledges a need for regulation.

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The search dilemma: looking beyond Google’s third-party cookie death

Get more subscribers with these seven podcast SEO tips

30-second summary: Did you know that, as of 2020, upwards of 68 million people listen to a weekly podcast ?  Your podcast can easily reach more subscribers if you take some time to do some off-page SEO tactics and a few other best practices along the way Check out these seven podcast SEO tips to help you get in front of more people and get more subscribers If you have a podcast for your business, something you’ve probably thought about is how to get more subscribers to tune in to future episodes.  After all, unlike with traditional blogging where you have a dedicated space for your content, your listeners are accessing your podcast episodes through a third-party streaming service or podcast directory. And these services often carry hundreds of thousands of other podcasts in their network.  So how can you get your podcast discovered by more of the right leads and future customers

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Get more subscribers with these seven podcast SEO tips

2021 Will be the year brands make winning experiences out of remote interactions

30-second summary: In line last year’s changes, customers’ behaviors and expectations have also evolved dramatically over the past year 31 percent more likely to purchase online in 2021 than they were just a year prior Cutting through the clutter and creating meaningful experiences for valued customers will be a priority for brands Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021 2020 has forced brands to completely transform the way they operate in the wake of the pandemic, and it is evident that some of the changes we are experiencing will be permanent. Brand relationships that were once defined by visiting stores or face-to-face conversations with salespeople are now being reimagined as remote interactions.

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2021 Will be the year brands make winning experiences out of remote interactions