Unlocking the secrets of data storytelling in 2021

30-second summary: Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories This guide will help you understand why data storytelling is important and what best practices you should follow We’re seeing the growing importance of storytelling with data in 2021—primarily because of the amount of data being shared with audiences over the past year. But data needs to make sense to people if it’s to lead to better engagement and increased conversions. That’s where visualization comes in

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Unlocking the secrets of data storytelling in 2021

Creating viral content: Is it possible to harness viral trends?

30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s tendency to mimic popular behavior and be a part of a group activity results in viral trends.

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Creating viral content: Is it possible to harness viral trends?

Podcasts and internet marketing: Are you missing the boat?

30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four Americans over the age of 12 listens to podcasts religiously.  Podcasts’ share of the ear is projected to increase by 120% in the next few years, with the total number of listeners exceeding 100 million by 2021.

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Podcasts and internet marketing: Are you missing the boat?

Seven content marketing strategies you should try [With examples]

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the  best marketing strategies that have worked for other marketers and brands and could inspire your team’s brainstorming. There are numerous brands that have adopted diverse content marketing strategies to their benefit.  How and why were these brands successful and how can you adopt their content marketing strategies? We look at seven content marketing strategies you can try, along with examples of brands that successfully executed those strategies.

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Seven content marketing strategies you should try [With examples]

How I got 80% open rate in my email outreach campaign

The suggestion that you could have 80% of your outreach read by recipients sounds like a pipedream — an astronomical figure designed to keep people plugging away on their outbox.  With such a small canvas of visible information in a recipient’s inbox to work with, it can feel like enticing four out of every five targets to open your email is impossible. But if you incorporate the right approaches, then it can very much become a reality. Just to give you the heads up, here’re some results we’ve managed to get in our recent outreach campaign: In the following article, I’ve explored the ingredients needed to get 80% of your outreach messages viewed.

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How I got 80% open rate in my email outreach campaign

Emerging technologies present huge opportunity for content marketing

In any role, it can be all too easy to fall into a comfort zone; you figure out a method that works, perfect your execution and watch as the fruits of your labor flood in. And repeat. Of course, this can be a perfectly acceptable approach, but resting on your laurels can potentially cost you in the long term.

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Emerging technologies present huge opportunity for content marketing

How to amplify your content marketing with influencer-driven writing contests

The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about  influencing the influencer , i.e. those people who can impact your customers’ buying decisions.

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How to amplify your content marketing with influencer-driven writing contests