30-second summary: Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive.
30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine.
30-second summary: The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. As your page load speed increases second-by-second, the bounce rate also increases a lot
30-second summary: Almost 80% of shoppers do online research before buying and almost 70% of consumers click on a link that is on the first page of SERPs. B uilt-in SEO tools in your point of sale system are an excellent thing for retailers. Wondering why SEO is key for retail business?
30-second summary: SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and CMO of SEO PowerSuite and Awario, takes a detailed look at the top eight HTML elements to better communicate with the search engines to achieve better SERP rankings