Image SEO: Best practices and tips for optimization

30-second summary: Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive.

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Image SEO: Best practices and tips for optimization

Need to step up your social media marketing? Follow this recipe

30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine.

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Need to step up your social media marketing? Follow this recipe

Why site speed is critical for your SEO success and how to make it happen

30-second summary: The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. As your page load speed increases second-by-second, the bounce rate also increases a lot

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Why site speed is critical for your SEO success and how to make it happen

SEO tips for your retail store

30-second summary: Almost   80% of shoppers do online research before buying and almost   70% of consumers click on a link that is on the first page  of SERPs.  B uilt-in SEO tools in your point of sale system are an excellent thing for retailers. Wondering why SEO is key for retail business?

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SEO tips for your retail store

Eight HTML elements crucial for SEO

30-second summary: SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and CMO of SEO PowerSuite and Awario, takes a detailed look at the top eight HTML elements to better communicate with the search engines to achieve better SERP rankings

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Eight HTML elements crucial for SEO

How to improve your SEO after Google’s spot-zero-termination

It was January 22 when Google announced changes to the world of search engine optimization. The so-called “spot zero” in the featured snippets of search engine results pages (SERPs) stopped

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How to improve your SEO after Google’s spot-zero-termination