The state of HTTPS in 2018: Why should you migrate?

People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them on the horizon. So, when in 2014 Google confirmed HTTPS as a ranking signal  – that is, recommended that all websites should migrate to HTTPS for the sake of their users’ security – few website owners took it as a direct instruction. According to research conducted by Stone Temple Marketing in 2014 which analyzed the security of 200,000 websites, only a tiny minority of 0.3% switched to HTTPS at that time.

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The state of HTTPS in 2018: Why should you migrate?

Migrating HTTP to HTTPS: A step-by-step guide

On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’ , moving in line with Firefox, who implemented this at the beginning of 2017 . This now means that the 71% of web users utilizing either browser will be greeted with a warning message when trying to access HTTP websites.

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Migrating HTTP to HTTPS: A step-by-step guide

Switching to HTTPS: Is it really worth it?

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch.

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Switching to HTTPS: Is it really worth it?