SMB’s guide to marketing: Stand out and boost sales during the holidays

30-second summary: Generate highly personalized and engaging campaigns to drive conversions. Segment your contact list by analyzing historic customer data.

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SMB’s guide to marketing: Stand out and boost sales during the holidays

Five SEO tips to dominate local search this holiday season

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and making more purchases, although they are smaller in value.

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Five SEO tips to dominate local search this holiday season

BrightEdge launches market insights and shares updates on new purchasing behaviors

30-second summary: BrightEdge is bringing together search and business intelligence with major new innovations. Marketers are looking for a robust view of their macro market and to act on micro opportunities. Consumer emotions are a major driver in market shifts

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BrightEdge launches market insights and shares updates on new purchasing behaviors

How to utilize holiday season traffic for 2020’s Q1 growth

Q4 is the most competitive time period for ecommerce businesses, deals and promotions offered to capitalize on holiday season traffic bring hordes of potential purchasers to your site. One of the most valuable groups of users that comes out of the holiday season is net-new users, who could have found out about the product from an ad, friend, influencer, or some other referral. These users are more expensive to acquire because they have no knowledge of the brand, so they need more touchpoints when compared to your current customers.

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How to utilize holiday season traffic for 2020’s Q1 growth

Search and the ecommerce holiday season: Capturing key moments that matter

Search is not static – people don’t consume media in silos – and those consumers demand answers and content in an instant. Customers want information how they want it, wherever they are, in formats that delight — and they want it immediately. This is especially true during the holiday season where SEO powers insights on consumer intent, behavior and trends across all digital channels

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Search and the ecommerce holiday season: Capturing key moments that matter

Four initiatives B2Bs must tackle now to win in 2020

While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020. In this post, I’ll walk through a few things to consider and refresh before Q1 gets here. 1

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Four initiatives B2Bs must tackle now to win in 2020

Yext researches what American customers are looking for throughout the year

Yext , the Search Experience Cloud company, released new research about American consumer search behavior during the past year. The data, drawn from a sample of more than 400,000 business locations in the United States, revealed new insights about when consumers are searching for and clicking most on businesses across retail, healthcare, financial services, and food, throughout the year.

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Yext researches what American customers are looking for throughout the year

Using IF functions on Google Ads to improve productivity

Back in the days when I was learning  PPC , one of the two biggest growing pains I had were: Learning the difference between segmenting campaigns out to maximize efficiency Reaching the point where the juice is no longer worth the squeeze Rather than creating clutter and a burdensome account to manage, I’ve since learned to make use of everything I can to speed up my workflow and free up bandwidth to focus on things that actually make a difference.

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Using IF functions on Google Ads to improve productivity

Why a well-crafted SEO strategy is imperative for the holidays

Whether your business is in the B2B space or consumer goods, the holiday season presents ­­some unique SEO opportunities to capitalize on, and important pitfalls to avoid. Ecommerce, brick and mortar retail stores, and even B2B businesses can experience unique opportunities by being visible in search at a time when people are actively shopping, researching, and getting caught up on work.  The holidays are a time when there is a huge uptick in SEO activity, including purchasing through ecommerce and in-person at retail stores. SEO strategy and content planning as we approach 2019 Much has changed in the SEO space over the past years, but the message from search engines like Google has not changed all that much

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Why a well-crafted SEO strategy is imperative for the holidays