The not-so-SEO checklist for 2022

30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places on great content Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker Read this before you create your SEO strategy for 2022! The year 2021 was a relatively busy one for Google and SEOs across the world. The search engine behemoth is improving itself all the time, but in this past year, we saw a number of pretty significant updates that gave digital marketers cause for paying attention

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The not-so-SEO checklist for 2022

On-page SEO: a handy checklist to tick off in 2021 and beyond

30-second summary: On-page SEO is the process of optimizing your web pages and content for search engine crawlers It involves a lot of moving parts, so it’s easy to forget some elements or tweak them incorrectly This quick checklist will help you keep all the various on-page SEO elements on track On-page SEO is basically a set of techniques and best practices for your web pages to make them more search-engine friendly and thus, boost your rankings. Now, as you know, keywords are at the heart of nearly everything on-page SEO.

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On-page SEO: a handy checklist to tick off in 2021 and beyond

Is Google moving towards greater search equity?

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall web-health perspective Google is pushing for equity on the SERP to a far greater extent The democratization of the SERP represents an enormous paradigm shift that brings certain SEO skills to the fore What would happen if instead of having to jump through hoops to rank your new website, you were given a seat at the SERP straight away?

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Is Google moving towards greater search equity?

The Panda anniversary and what we desperately must remember about search

30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality and manipulative optimization practices Despite removing much of the worst black-hat tactics SEO is still hasn’t lived up to its experiential potential ten years on Many clients and practitioners still use outdated language and practices to position the value of Search in this vastly more mature marketing landscape To escape this pre-Panda legacy SEO needs to take the best of its constituent parts and shape a new customer-centric Search future once and for all I was recently notified of a significant work anniversary which transported me back in time to the turbulent start of my SEO career just over 10 years ago.  I was prompted to reflect on the industry I love, where it continues to fall short, and ultimately where I see it going. This professional milestone closely corresponded with what was a seminal event for the immature SEO business. On February 24th, 2011 the ‘Death Star’ took aim, and with a typically understated Tweet from the Head of Google’s Web Spam team, Matt Cutts confirmed it .

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The Panda anniversary and what we desperately must remember about search

A marketer’s guide to Core Web Vitals and page experience

30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking on your organic listings is real Optimizing user experience makes for a more delightful web experience for all. Back in May 2020, Google announced a major Page Experience Update was on the horizon, based on information taken from internal studies and industry research that demonstrates how users prefer sites with a great page experience. This new set of search ranking signals incorporates user experience metrics including mobile-friendliness, safe browsing, SSL certification, and intrusive interstitials, as well as Core Web Vitals.

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A marketer’s guide to Core Web Vitals and page experience

The Google page experience: What you need to know and five steps to prepare for 2021

30-second summary: Google page experience metric goes live in 2021. Rewarding pages that offer a better user experience.

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The Google page experience: What you need to know and five steps to prepare for 2021

The evolution of Google’s rel “no follow”

Google updated the no-follow attribute on Tuesday 10th September 2019 regarding which they say it aims to help fight comment spam. The Nofollow attribute has remained unchanged for 15 years, but Google has had to make this change as the web evolves. Google also announced two new link attributes to help website owners and webmasters clearly call out what type for link is being used, rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.

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The evolution of Google’s rel “no follow”

Google Ads announce more changes to match types – Challenges and opportunities

Google Ads has  recently announced  that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase match keywords. For bigger advertisers, this is probably not a huge concern, as they are not limited by budget. Being visible for a wider range of search terms without having to add thousands of keyword variations can only be a good thing.

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Google Ads announce more changes to match types – Challenges and opportunities

Where paywall content stands with SEO: A focus on user experience

Publishers are increasingly adopting the paywalled content approach as a monetization strategy. If there’s anything, paywalled content has helped publishers generate more revenue online.

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Where paywall content stands with SEO: A focus on user experience