Four ways to improve page speed and master Core Web Vitals

30-second summary: Websites that rank well on Google tend to have a higher Core Web Vitals score There are three core web vitals that make up the majority of the site’s overall page speed score Prioritizing user experience in web design and marketing campaigns could give you a competitive edge This comprehensive guide prepares you for the rollout of the new Google Search algorithm update Google’s latest major update to its search algorithm focuses greatly on the user experience through a new set of ranking factor metrics, called Core Web Vitals. Early results from Core Web Vital audits reveal that the average website performs below these new standards. Searchmetrics’ research revealed that, on average, sites could reduce page load time by nearly one second by removing unused JavaScript.

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Four ways to improve page speed and master Core Web Vitals

What are PBNs and should you use them?

30-second summary: Private Blog Networks (PBNs) are a  huge part of the SEO industry and wh ilst getting backlinks is still a key driver in  the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.   PBNs have different uses and interpre tations but can be used to point links to your site, sell links, or just simply add your home page links on them

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What are PBNs and should you use them?