30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall web-health perspective Google is pushing for equity on the SERP to a far greater extent The democratization of the SERP represents an enormous paradigm shift that brings certain SEO skills to the fore What would happen if instead of having to jump through hoops to rank your new website, you were given a seat at the SERP straight away?
30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings were at the lowest level in 11 years with just 8% of brands appearing in both categories
30-second summary: Optimizing your local SEO means more website traffic, leads, and conversions, as your local customer base is more relevant. This focused strategy will help you perform more successfully against bigger domestic companies with unrestricted capital. Jackson Keil shares 10 highly effective ways to successfully complete your local online SEO
30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms
30-second summary: Misinformation can be even more harmful that the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness. Google has made some of the biggest changes, modifying the SERPS for COVID-19 related search queries to provide all the needful information people could need. Google also made changes to Google My Business to help companies navigate through this difficult time