30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want without having to carry out multiple different searches Google MUM can understand and translates 75 different languages, including text and images MUM will see us bid farewell to BERT They say Mum always knows best but can the same be said for Google’s MUM update ? Giant search engine, Google, launched their latest update as the answer we have been looking for to make internet searching more intuitive and inclusive. But what does this mean for website owners, SEO practitioners, and agencies providing marketing services ?
The pursuit to keep up with the latest SEO trends has managed to overwhelm a lot of website owners and marketers in the digital sphere. Competition is driving this mad race of ranking further and maintaining your online presence has become more difficult than ever. The top reason for brands taking their Search Engine Optimization strategy this seriously is that they want to score an insane amount of traffic and as a result, they want to stay at the top of the search engine rankings.
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Ten reasons your SEO campaign isn’t working
Google has recently updated exact match close variants ; now implied words, paraphrase words and same-intent keywords are allowed to match to exact match keywords as close variants. This change gives advertisers less control over their exact match keywords and gives Google more control to appropriately match search query intent to similar keywords.
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An updated look at Alpha-Beta in a world of close variants
There’s been much talk recently about Google implementing a broad core algorithm update. A couple of weeks ago, webmasters started to notice changes to their search rankings which many suspected were due to an update to Google’s core algorithm