What affiliate marketers have missed about Google Analytics

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting.

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What affiliate marketers have missed about Google Analytics

Four ways you can use AI to optimize your AdWords campaigns

Artificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which marketers need to approach search advertising. In addition to AdWords itself incorporating AI into its framework, new opportunities are arising that can give marketers an edge over their competitors, or automate lower-level tasks, freeing up more time for strategy.

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Four ways you can use AI to optimize your AdWords campaigns

Using the new Google AdWords dashboard

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management , in which she presented some of the new time-saving features of AdWords. In the last 6 years, there have been many changes to the AdWords dashboard and a revolution in the other tools and software you can use to save time when managing your account(s).

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Using the new Google AdWords dashboard

Why campaign structure is the killer competitive advantage

When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we will use data, or be able to deliver better than our competitors with whatever the latest thing might be.

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Why campaign structure is the killer competitive advantage

Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search

In 2017, Google rolled out 43 separate updates and changes to its AdWords platform.  From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go about their craft.

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Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search

A beginner’s guide to using negative keywords in PPC

Let’s set the scene. You’ve signed up to Google Adwords , entered your payment details, maybe even created a few ads and got to grips with the different types of matches for keywords . You may even have gone ahead and sent your ads live.

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A beginner’s guide to using negative keywords in PPC

Get 2018 started with an updated multi-channel digital marketing strategy

Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points ?

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Get 2018 started with an updated multi-channel digital marketing strategy