Four tips to help your brand thrive despite Google’s notification changes

The browser Google Chrome (v80) is following in the footsteps of Mozilla Firefox (v72) and Apple Safari (v12.1) for notifications—websites that ask for opt-in immediately will now be only able to use  quiet notification prompts . These prompts are far less visible than the standard prompts that show up below the address bar.  What’s more, in Chrome, users can now receive all opt-in requests quietly if they choose. Many brands—retailers and publishers, in particular—have experienced tremendous success with web notifications

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Four tips to help your brand thrive despite Google’s notification changes

Four key email marketing practices to lead your business into 2020

Even though marketing has changed quite a bit over the past decade as new channels and strategies have opened up, there is one method that remains just as effective as ever – email marketing. Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years and companies will need to adjust to stay relevant in 2020

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Four key email marketing practices to lead your business into 2020