30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing manager, Nitin Manhar Dhamelia advises on zero click search optimization and measurement Historic context Back in 1998 when Google was founded, it served 10,000 searches per day and by 2012 it was 3,500,000,000 searches per day. And in 2021, search volumes continue to explode with Google serving around 5,600,000,000 searches globally per day. Its success in becoming a transitive verb was borne when Google tasked itself with bringing order to the chaos of the world’s knowledge. It knew that to achieve this magnitude of top-of-mind awareness, the key would be to create a window to the web that was inclusive, accessible, and easy to understand for the general population; it knew that inclusivity would accelerate adoption. Even today, the search giant is always working on improving the consumers’ search experience and 2021 saw several key algorithm updates roll out – passage ranking, page experience, page titles, MUM, mobile-first indexing, and more
30-second summary: A well-planned Enterprise SEO strategy includes everything that helps a business to dominate Google search. Voice search optimization is critical to your SEO success. Striking keyword targeting helpful to get more results in a short time
30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX SEO and feature snippets which appear to become more prominent in the upcoming year.
30-second summary: Whether through featured snippets and knowledge graphs, or carousels of movie times and podcast episodes, Google’s SERPs have increasingly become a one-stop-shop for users’ needs. As previously reported, these zero-click searches account for just shy of 55% of all Google search results , outdoing organic results altogether. Zero-click search is not as much of a hurdle as you might think. Chief Executive at Go Up Ltd, Edward Coram James shares more about how you can tailor your search strategy to make zero- click work for you.
By next year, comScore expects that 50 percent of all searches will be voice searches . And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via voice , and at that point, a lot about what we know about best practices in digital marketing will have shifted