How to use PageRank for ecommerce websites

30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an ecommerce SEO guide ahead of the holiday season PageRank is a patent Google introduced, which used links to help determine websites rankings in the SERPs. The algorithm was named after Google founder Larry Page. The original patent has not been renewed and has since been updated by other algorithms, which work to achieve the same goal

Read the rest here:
How to use PageRank for ecommerce websites

Quora and Reddit: Powerhouses for SEO and marketing in 2021

30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage of the resources that two-third of marketers and SEO specialists miss out on . We’re talking about Quora and Reddit Marketing and you’re about to know how they can bring tons of value to your business. Raising brand awareness, driving traffic, and diversifying your link profile with useful backlinks – all that is more than feasible with the right, out-of-the-box approach.

Visit link:
Quora and Reddit: Powerhouses for SEO and marketing in 2021

Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem is, simply put, out of control. Just because a company or individual can create and distribute content on a platform, doesn’t mean they should.

See more here:
Why killing your content marketing makes the most sense

UX: an important SEO ranking factor

30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on your website or rankings – you’re probably losing at user experience (UX) Adobe Research’s Sr. Web Engineer, Atul Jindal condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience I’ve worked with many SEO and CRO campaigns as well as fortune 50 companies over the years

More:
UX: an important SEO ranking factor

Four ways to use your website data to discover missed sales opportunities

30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without sticking the landing Recording and analyzing common user search terms on a website will reveal if consumers are seeking services they are willing to pay for but you do not provide Search analysis tools will shine a light on any underutilized and under-monetized website pages, helping you make the most of your PPC budget In the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions

See the original post:
Four ways to use your website data to discover missed sales opportunities

Eight platforms helping small businesses in digital transformation

30-second summary: Faced with global pandemic-triggered lockdowns, millions of businesses had to move their operations online Creating this “digital transformation” marketing strategy consists of multiple steps and tasks most small business owners have no time or budget to manage Luckily, multiple new and existing platforms have been coming up with plans and features targeting busy small business owners struggling to keep their businesses afloat All the tools on this list meet the following criteria: They are easy enough to master without training and they are affordable enough to meet even most modest monthly budgets While going digital has been a hot trend for lots of businesses worldwide for a while now, many small businesses hadn’t really felt an urgent need to. Until the pandemic happened. Global lockdowns and “shelter in place” programs have transformed the way consumers shopped, got educated, and worked

More here:
Eight platforms helping small businesses in digital transformation

A comprehensive guide on using Google Trends for keyword research

30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time .

Read this article:
A comprehensive guide on using Google Trends for keyword research

A small business’s step-by-step guide to dominating local search in 2021

30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales.

See the original post here:
A small business’s step-by-step guide to dominating local search in 2021

The future of Google and what it means for search

30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to many of its recent decisions and provides a sense of what is coming down the road. Global digital agency Croud’s Organic Strategy Director looks discusses the future of Google, right from Google’s antitrust lawsuit to Apple as a future rival, and more

Go here to read the rest:
The future of Google and what it means for search