30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to gain sales and increase leads, social media marketing must be fully integrated within a company’s overall marketing strategy – including search.
30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the best variants to test are those that have a direct relationship to Google’s ranking algorithm
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How to perform SEO A/B testing in Google Search Console
Gone are the days when a single tweak in the content or the title tag was able to get your site to the top of the search results. Google algorithm is now much harder to crack than before.
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How to improve SEO using data science
So, you’ve optimized your site content and followed all those under-the-hood best practices to maximize your appeal to search engines…what’s next?