30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization.
30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent. In a recent correlation analysis we did in the sports ticketing industry, the top factors that correlated with good rankings were long-form landing page content and high domain authority
Google’s Matt Cutts declared guest blogging (and other tactics) as a way of generating SEO inbound links as a “spammy practice” that was dead and gone, way back in 2014. It was a statement that generated plenty of response, both defending and arguing against Cutts’ assessment of the practice. Five years later, guest blogging — or guest posting if you prefer — hasn’t gone the way of the dodo.