30-second summary: Often SEOs and search marketing managers struggle to convey value to the board which hampers funding and support for relevant strategy implementation There are three aspects you need to balance in order to win over C-suite Kevin Indig, Director of SEO at Shopify helps you navigate these crucial conversations Your best ideas aren’t worth a dime without funding.
30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want without having to carry out multiple different searches Google MUM can understand and translates 75 different languages, including text and images MUM will see us bid farewell to BERT They say Mum always knows best but can the same be said for Google’s MUM update ? Giant search engine, Google, launched their latest update as the answer we have been looking for to make internet searching more intuitive and inclusive. But what does this mean for website owners, SEO practitioners, and agencies providing marketing services ?
30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how do you navigate these tricky waters? SEOmonitor dissects the entire thought process and action plan for you Here’s how to ensure realistic, practical, achievable, and mutually agreed milestones and budgets are set with your clients Clients often ask for a forecast to estimate their ROI with this type of marketing investment.
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How to show the business value of your SEO proposal
30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software to complete your technology stack The SEO industry is constantly changing and evolving
Is it time to switch to a new SEO tool?
30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app is so new and fresh it took some time, but many brands are now using Clubhouse Wherever there are influencers, advertisers aren’t far behind Just this week Clubhouse announced a new monetization feature, Clubhouse Payments, as “the first of many features that allow creators to get paid directly on Clubhouse” Now might be a good time to consider building an online community to add value and deepen the connection with your audience, here’s how Clubhouse is the latest entrant into the ring of popular social media apps. The pandemic fast-tracked broader usage and many A-list celebrities have adopted the platform pivoting it into a more mainstream space and conversation. Clubhouse is an audio-only network that has become a disruptor to more mainstream social media channels and has provided a breath of fresh air and a much-needed distraction for those of us suffering from video and zoom fatigue.
30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are successfully tracking the ROI of their content marketing, if not, there’s a long way to go. Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business.
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Content marketing metrics for B2B companies: From ToFu to BoFu
30-second summary: Founder and CEO of Organic Growth, Kevin Carney interviewed 39 marketing professionals about their link building practices. He has brilliantly condensed all these thoughts and highlighted a group of eight which is much more strategic about their link building.
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If you think you’re link building, you’re doing it wrong
30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and wh ilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners. PBNs have different uses and interpre tations but can be used to point links to your site, sell links, or just simply add your home page links on them
What are PBNs and should you use them?
Video is not only a content type anymore, but it has also become a culture. Before that, theater movies and TV had driven the culture, and the only thing that has changed over the past few years is the platform. Culture is what drives the marketing around it, and 83% of marketers believe that video is becoming increasingly important; a clear indication of more brands using them as a part of their marketing strategies.
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Video marketing: The ultimate guide (You’ll only need this)
A carefully planned content marketing strategy contains several key ingredients including an understanding of who you’re creating content for (e.g., your persona or personas), how your content will help them, and some key performance indicators to measure success.
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