30-second summary: SEO’s dynamic nature and Google’s mysterious algorithm specifics keep the industry on its toes Is it possible to simply spot the inefficiencies of SEO in its infancy and foresee trends?
30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is elevated across all industries since an organic flow of traffic is now more critical than ever Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that leaders across organizations must clearly understand about the role of SEO to drive organic search performance 2020 wasn’t a year that we will soon forget.
30-second summary: Promote brand awareness if you want customers to know you exist. Collect social reviews and testimonials like you’re collecting candy. User-generated content builds authenticity which means higher conversions
30-second summary: Once you have the right product and pricing, succeeding with your online store essentially boils down to effective digital marketing and delivering a top-notch customer experience. For ecommerce, in particular, SEO — or ranking on the first page of Google — plays a huge role in effective marketing and online branding, as it builds trust in the eyes of your audience which paid ads can’t. And trust translates to a better customer experience.
It’s still early days in the world of voice search, and yet already this new type of device and search engine use is – according to comScore – expected to account for up to 50 percent of the global search market next year. That’s a major shift in consumer behavior in only a few short years. Digital assistants are becoming increasingly prominent in our homes and on mobile devices, and their ubiquity will only increase
Q4 is right around the corner, and that means digital marketers need to be on top of their game in planning, building, executing, and converting. But when you are looking to really scale revenue and new customers this holiday season, you’ll have to incorporate some branding strategies. Now, I work for a performance digital marketing agency, so everything we do is always tied back to the question, ‘Well, is it improving performance?’ So when I say branding, I’m talking about the avenues that will allow you to get very targeted so that you can be sure you are hitting relevant audiences for your business.
Page speed has always been a priority to maintain search visibility, but before Google’s latest Speed update , this was something predominantly associated with desktop sites. Now that mobile sites are also being ranked on their page loading times, it is no surprise that websites need to be up to speed to avoid decreasing search ranking. In today’s competitive, ever-changing marketplaces, establishing a great online presence is clearly of utmost importance
All the latest trends are part of Mary Meeker’s Internet Trends report every year and we couldn’t ignore the changes digital in media usage, mobile consumption, voice search and all the innovations that change our lives. Here’s an overview of the stats that caught our attention.