The importance of accurate keyword difficulty scores

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has developed a new formula for KD score calculations that it says has improved accuracy With countless companies competing for the same audience, digital marketers need to develop a highly effective and targeted content strategy to find a way through the crowded market and connect with potential customers. Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Focusing on a keyword with a low KD score can achieve faster results with traffic from search engines as there is less competition.

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The importance of accurate keyword difficulty scores

Is it time to switch to a new SEO tool?

30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software to complete your technology stack The SEO industry is constantly changing and evolving

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Is it time to switch to a new SEO tool?

Diagnosing a traffic drop? Just breathe!

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it is often caused by stagnant content, the emergence of new competitors, or loss of backlinks To diagnose a traffic drop, identify which traffic source is declining, then find which pages have lost traffic It is important to avoid hasty decisions, take your time exploring whether you lost any positions and which pages replaced yours Try to evaluate why this shift has happened and how you may fix it Have you ever checked your analytics and saw a sudden or gradual decline in organic traffic? Who hasn’t? If there’s one common thing in just about any marketing strategy: All of us have dealt with organic traffic decrease on many occasions.

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Diagnosing a traffic drop? Just breathe!

Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique when it comes to deciding on budget allocation For any business in the software as a service (SaaS) space, data analysis and science are crucial to ensure they keep pushing ahead to reveal those insights that can really make a difference. With this in mind, the Cambridge MBA team looked to leverage Adzooma’s extensive data to identify new ways for SMBs to maximize their ad spend with cross-channel marketing.

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Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

Unlocking the secrets of data storytelling in 2021

30-second summary: Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories This guide will help you understand why data storytelling is important and what best practices you should follow We’re seeing the growing importance of storytelling with data in 2021—primarily because of the amount of data being shared with audiences over the past year. But data needs to make sense to people if it’s to lead to better engagement and increased conversions. That’s where visualization comes in

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Unlocking the secrets of data storytelling in 2021

Research: The integration of SEO and PR

30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web about how this and found nothing considerably valuable, here are some answers for you Founder and CEO of Organic Growth, Kevin Carney surveyed 184 SEO and PR professionals across brands, agencies, and consultants Dive in to discover more on the state of SEO and PR integrations in the industry We’ve been hearing for a few years now that SEO and public relations (PR) need to merge.

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Research: The integration of SEO and PR

Data-backed insights on featured snippet optimization

30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR) The key to featured snippet optimization lies in a few specific areas: long-tail- and question-like keyword strategy, date marked content that comes at the right length and format, and a succinct URL structure Google has always been pretty hazy on any details about winning featured snippets. This was the case when they were first introduced , making them something businesses considered to be the cherry on top of their SEO efforts, which is still largely the case. Having first-hand knowledge about the value and power of featured snippets, Brado teamed up with Semrush to conduct the most comprehensive research around featured snippet optimization to uncover how they really work, and what you can do to win them.

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Data-backed insights on featured snippet optimization

SEO in 2021: What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is elevated across all industries since an organic flow of traffic is now more critical than ever Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that leaders across organizations must clearly understand about the role of SEO to drive organic search performance 2020 wasn’t a year that we will soon forget.

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SEO in 2021: What your organization’s executives and senior leaders must know

Cross-channel and cookieless: How measurement will evolve in 2021

30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and frequency is one of the biggest problems with cross-platform ad measurement that marketers face As marketers enter the new year, they will need to have measurement solutions in place that account for cross-channel, cookieless, privacy, and walled gardens Early adopters of cross-channel measurement, truly cookieless solutions, privacy, and consumer-centric policies, and data collaboration will gain insights needed to ensure future success Marketers have faced an incredible number of challenges over the past year. The demise of third-party cookies, the loss of device identifiers, and evolving privacy regulations have forced the industry to come up with new solutions for identity. With consumer behavior shifting rapidly and market volatility expected to continue this year, proving ROI with accurate measurement will be more important than ever

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Cross-channel and cookieless: How measurement will evolve in 2021