Here’s how you can master your next seasonal digital marketing campaign

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them into standalone projects Research your competitive tactics to evaluate how they utilize seasonality in their digital marketing strategy Create a detailed editorial calendar to plan out all assignments and deadlines to “catch” the rising interest in seasonal content and deals Summer is a slow season for many businesses, especially those in a B2B niche.

Read this article:
Here’s how you can master your next seasonal digital marketing campaign

How to create compelling content based on existing data

30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data sources offer a great starting point for implementing a data-driven content strategy

View post:
How to create compelling content based on existing data

10 Reasons why marketers use data to make budgeting decisions

30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart  budgeting decisions . Marketers face the tough challenge of data-driven decision-making to craft the most profitable and effective marketing plan possible.    Budgeting is a crucial part of any marketing strategy

Continued here:
10 Reasons why marketers use data to make budgeting decisions

Three tools providing actionable competitive research insight

Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics as well as predict the future of your niche. The powerful driving source of any business is its competition. Competitors force us to move forward, implement changes and evolve

See the article here:
Three tools providing actionable competitive research insight