How a testing model is driving SEAT and CUPRA’s search marketing performance

“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth for its brands, SEAT and CUPRA in the European market. While SEAT is the young, cool and urban brand that offers cars with striking designs and several mobility solutions – CUPRA is an unconventional brand, which is defined by its progressive design and the performance of its electrified models.

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How a testing model is driving SEAT and CUPRA’s search marketing performance

Seven underrated Google Analytics features that boost performance

30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing.

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Seven underrated Google Analytics features that boost performance

Five extensions to help you boost on-page SEO

While there are many extensions that can supplement your online presence and improve your on-page SEO performance, some happen to be very underrated but offer a lot more than others. On-page SEO is an integral part of online marketing.

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Five extensions to help you boost on-page SEO

Converting custom: Using analytics to optimize sales funnels

Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round. For many business owners, the term “sales funnel”, otherwise known as “conversion funnel”, can sound much like self-important corporate jargon – an affectation that makes the process of selling products seem like brain surgery. The good news is that if you’re already selling goods or services online, then you already have a sales funnel in place

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Converting custom: Using analytics to optimize sales funnels

Visual content creation tools for stunning social media campaigns

Hubspot found that 80% of marketing professionals lean on visual content in their social media marketing. It makes enormous good sense to assert that social media marketing is moving towards a direction where image and video content shall play pivotal roles. Traditionally, content marketing has performed three roles: Factually accurate content informs users Stand-out content reminds them Visual content convinces them There are statistics that provide mounting evidence to the vitality of leveraging a visual content marketing strategy

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Visual content creation tools for stunning social media campaigns

How to speed up SEO analysis: API advantages for SEO experts

Who can argue that building an SEO strategy is not a time-consuming thing? Keyword research, niche analysis, technical audit, link building — all these tasks are just a small part of an SEO’s daily routine.

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How to speed up SEO analysis: API advantages for SEO experts

A guide to the standard reports in Google Analytics: Audience reports

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. If you’re a newcomer to Google Analytics, however, the array of different reports available to you can be a little overwhelming.

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A guide to the standard reports in Google Analytics: Audience reports

Three ways to up your video marketing game

Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience (thanks to the popularity of powerful video marketing platforms) and to increase sales and conversions (videos have been found to be the easiest way to explain your selling points). But how easy it is to really see ROI from your video marketing campaigns

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Three ways to up your video marketing game

5 advanced Google AdWords features to enhance your PPC

Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this input-output relationship lies a highly sophisticated technology. Within this article, we round up five advanced features that can help you gain that vital competitive advantage

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5 advanced Google AdWords features to enhance your PPC