A five-step framework for effective keyword targeting in 2020

30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in the sales funnel your clients are.

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A five-step framework for effective keyword targeting in 2020

How influencer marketing can survive the oncoming recession

30-second summary: The marketing and advertising industry is bracing itself for a slowdown, with analysts steadily adjusting ad spending forecasts . Marketers will keep a close watch to determine what drives the most value. Influencer marketing has surged in popularity recently, and investment was expected to  hit $15 billion in 2022 , according to pre-pandemic forecasts

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How influencer marketing can survive the oncoming recession