Understanding the three awareness stages of your online audience

30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first place Here’s how you can create content that is balanced and targeted to better serve people throughout every step of their journey Not all traffic is equal. Businesses often forget that their site visits and success metrics aren’t just numbers – they are living, breathing people who are driven by behavior

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Understanding the three awareness stages of your online audience

How to teach an old blog new SEO tricks

30-second summary: It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s control, part of the reason is likely related to problems that gradually build up on the site. Obsolete content, broken links, and technical issues are among the correctable items that can help reverse declining search traffic

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How to teach an old blog new SEO tricks