30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways to capture first-party data First-party data must be used responsibly, repaying the trust placed in a business by consumers When doing business online, data is arguably the greatest currency of all. By obtaining reliable data about your target audience, an effective and bespoke marketing plan can be devised. This will convince customers that you understand their unique needs, desires, and pain points.
When it comes to link building using digital PR, it’s important that you start with the story. A great story can be told in many different ways.
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Five proven content formats to maximize link acquisition with digital PR
Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile. According to a recent study , a 100-millisecond delay can cost a site 7% of its conversion rate, and Google frequently reiterates that when it comes to capturing consumer attention, every second counts. Looking after your customers with great user experience is also rewarded with a ranking boost, with Google announcing in that from July this year page speed will officially be a mobile ranking signal .
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How Progressive Web Apps could rule mobile ecommerce in 2018