30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity
30-second summary: In the “coexisting with-COVID-19” world, an average user is now spending “Remote” is the new usual. Using the avenue of YouTube for your business can be an open-ended option to help with marketing and product promotions during the COVID-19 crisis. If you think this is an approachable recommendation for your business, here’s how YouTube can help you out in the COVID-19 situation
30-second summary: Quarantine an d the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will likely shift the way we connect long beyond the end of lockdown
30-second summary: The marketing and advertising industry is bracing itself for a slowdown, with analysts steadily adjusting ad spending forecasts . Marketers will keep a close watch to determine what drives the most value. Influencer marketing has surged in popularity recently, and investment was expected to hit $15 billion in 2022 , according to pre-pandemic forecasts
30-second summary: The COVID-19 crisis is impacting so many incredible brands — from neighbourhood spots to household names — many businesses have been reeling from the impact of everyone needing to stay home for the good of public health. Fractl’s Marketing Director, Amanda Milligan looked into how various brands are responding to this hardship through content to share some important lessons for other B2B and B2C businesses.