Search in 2021: Five must knows for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity

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Search in 2021: Five must knows for advertisers and marketers

How businesses can use YouTube to tackle the COVID-19 business crisis

30-second summary: In the “coexisting with-COVID-19” world, an average user is now spending “Remote” is the new usual. Using the avenue of YouTube for your business can be an open-ended option to help with marketing and product promotions during the COVID-19 crisis. If you think this is an approachable recommendation for your business, here’s how YouTube can help you out in the COVID-19 situation

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How businesses can use YouTube to tackle the COVID-19 business crisis

Chaotic communication: COVID-19 is rewriting our cultural rules of connection

30-second summary: Quarantine an d the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will  likely  shift  the way  we connect long beyond  the end of  lockdown

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Chaotic communication: COVID-19 is rewriting our cultural rules of connection

How influencer marketing can survive the oncoming recession

30-second summary: The marketing and advertising industry is bracing itself for a slowdown, with analysts steadily adjusting ad spending forecasts . Marketers will keep a close watch to determine what drives the most value. Influencer marketing has surged in popularity recently, and investment was expected to  hit $15 billion in 2022 , according to pre-pandemic forecasts

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How influencer marketing can survive the oncoming recession

Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us

30-second summary: The COVID-19 crisis is impacting so many incredible brands — from neighbourhood spots to household names — many businesses have been reeling from the impact of everyone needing to stay home for the good of public health. Fractl’s Marketing Director, Amanda Milligan looked into how various brands are responding to this hardship through content to share some important lessons for other B2B and B2C businesses.

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Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us