30-second summary: Agencies are particularly struggling to find ways to gain a broad view of the search market. Many agencies rely too heavily on Google tools which on provide top-level search insights and need better tools
30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity
30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine.
30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts.
30-second summary: Old point and shoot methods of SEO are unsustainable. Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive and mundane tasks.
30-second summary: Google search trends show that there have been big increases in Google searches for certain phrases over the last few months. Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”! A lot of people were looking for physical comfort – everything from “chocolate” to “hot tubs”
30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content in a tasteful manner. Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving company updates.