B2B lead generation using Instagram Stories: Six tips with examples

30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram compared to LinkedIn

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B2B lead generation using Instagram Stories: Six tips with examples

Seven best tools to find influencers on social media

Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media

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Seven best tools to find influencers on social media

How to optimize your Google My Business listing

We all know the immense importance of local search. It’s about dominating the SERPs for search queries which are closely tied to the user’s location, therefore driving customers to your business with a user intent that is very tangible and very immediate. In terms of local searches, Google will rank your business based on relevance, distance and prominence .

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How to optimize your Google My Business listing