30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem is, simply put, out of control. Just because a company or individual can create and distribute content on a platform, doesn’t mean they should.
30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise. How do you understand what topics and concerns matter most to your customer base? Can you use Q&As to inform content strategies?
30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an irrelevant one).
If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know there’s some debate around what it actually means. Many believe keywords that are longtail mean they have a lot of words in them.
New data published by SparkToro’s, Rand Fishkin reveals that the troubling trend of “zero-click” searches on Google is growing. Next steps for search marketers Zero-click searches result in users remaining on a Google-owned property such as Google.com, Google Images, Google Maps, and YouTube rather than moving on to a third-party website from an organic search result. Mr.
Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors , Google is known to use, links share the top three spots with content and RankBrain
If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. However, connecting the dots to create content that ranks well can be difficult
One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its readers. A vast amount of the work we do — at Kaizen and many other similar agencies — is create content with the sole purpose of building high authority links , making it all the more imperative that we are conscious of the changes and trends outlined above