Online brand protection: trusted automated monitoring is key

Even though consumers enjoy having the world at their fingertips, they have become all too aware of how much their personal data is abused. According to the Nielsen 2021 Trust in Advertising Survey , 36 percent of respondents distrust ads on social networks, while 36 percent distrust ads served in search engine results. “As people more frequently shop online, they’ve realized the top ads are not necessarily the best option,” says Josh Stephens, director of Digital Marketing at CWT, one of the biggest travel companies worldwide

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Online brand protection: trusted automated monitoring is key

Six data-driven SEO strategies that optimize conversion rates

30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand these sources and their areas of impact on the consumer’s experience Atul Jindal helps you cover the ground with his advice and case studies Studies have shown that businesses using data-driven strategies experience five to eight times higher ROI.

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Six data-driven SEO strategies that optimize conversion rates

Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing (NLP) and artificial intelligence (AI) to guide customers through the buying funnel A robust conversational marketing platform makes it possible for companies to build chatbots that engage and convert customers on the websites, apps, and social platforms where people spend their time For more than two decades, Google and other search engines have attempted to crack the consumer intent code. The entry point for a search marketing campaign is the keyword list.

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Going beyond keywords: how conversational insights take the guesswork out of marketing

Cross-channel and cookieless: How measurement will evolve in 2021

30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and frequency is one of the biggest problems with cross-platform ad measurement that marketers face As marketers enter the new year, they will need to have measurement solutions in place that account for cross-channel, cookieless, privacy, and walled gardens Early adopters of cross-channel measurement, truly cookieless solutions, privacy, and consumer-centric policies, and data collaboration will gain insights needed to ensure future success Marketers have faced an incredible number of challenges over the past year. The demise of third-party cookies, the loss of device identifiers, and evolving privacy regulations have forced the industry to come up with new solutions for identity. With consumer behavior shifting rapidly and market volatility expected to continue this year, proving ROI with accurate measurement will be more important than ever

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Cross-channel and cookieless: How measurement will evolve in 2021

Semantic search drives expanded outreach to potential customers

30-second summary: Semantic search enables retailers to reach a broader audience of potential consumers who are outside their traditional targeted approach. For semantic search to be effective, websites must provide a rich landscape of relevant content for context

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Semantic search drives expanded outreach to potential customers

2021 Search marketing: The year of automation

30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos.

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2021 Search marketing: The year of automation

Five strategies to promote your business using LinkedIn Stories

30-second summary: LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host it on your profile. The format will help kickstart conversations and nurture the relationships that are core to everything that happens on LinkedIn

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Five strategies to promote your business using LinkedIn Stories

Five SEO tips to dominate local search this holiday season

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and making more purchases, although they are smaller in value.

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Five SEO tips to dominate local search this holiday season

What’s left when the cookie goes away?

30-second summary: Ever since Google made the announcement in January that Chrome would phase out the technology in two years, marketers, publishers, agencies, and data owners have been scrambling to prepare for this sea change. Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution.

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What’s left when the cookie goes away?