Tag Archives: consumer behavior

Google search trends: People are in search for connection during the lockdown

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30-second summary: Google search trends show that there have been big increases in Google searches for certain phrases over the last few months. Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”! A lot of people were looking for physical comfort – everything from “chocolate” to “hot tubs”

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Google search trends: People are in search for connection during the lockdown

Correlating online behavior to pandemic events and accelerating future digital

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30-second summary: Search is  proving to be  the pulse of the digital marketing industry .   BrightEdge research highlights the importance of u nderstanding  real-time  demand volatility and  consumers’ online behavior shifts  as   critical to  digital  progression .    Consumers are having different, more emotional experiences in their quest for products, solutions and services  which represents a fundamental change in the customer journey

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Correlating online behavior to pandemic events and accelerating future digital

Luxury marketing search strategy, Part 1: Consumer mindset

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Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on Deloitte’s Global Powers of Luxury Goods 2018 study, has approximately 9.5 million web searches per year alone

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Luxury marketing search strategy, Part 1: Consumer mindset