Six things missing from your competitor research

30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors

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Six things missing from your competitor research

Synergized search is key to success in the new normal

30-second summary: Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the competition. The question is: Will they drive the highest traffic and performance with SEO or PPC? Head of Paid Media at Tug shares insight on how perfectly balancing these two facets can lead to success in the new normal

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Synergized search is key to success in the new normal

Searching for CX: The impact of search in the age of customer experience

With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a high level, ensuring a positive CX means eliminating the friction between the customer and the brand.

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Searching for CX: The impact of search in the age of customer experience

Improving personalization with machine learning

One thing that is usually uppermost in your mind as a marketer is how to ensure that you not only survive the competition but also become one of the market leaders. And in order to become a market leader you are expected to work seriously on  personalization  but doing this at scale because you must focus on the global market, must require automation and that is where  machine learning  comes in

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Improving personalization with machine learning

Four steps to create an effective content marketing strategy for your eShop

The importance of content marketing cuts across all niches and the e-commerce niche is not left behind.  Content marketing  is the kind of marketing that attracts your target audience or gets them to take a particular action through content. In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales.

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Four steps to create an effective content marketing strategy for your eShop

Your step-by-step guide to content marketing keyword research

Keyword research for creating content can make a tangible difference in your Google rankings. Anyone who works in content marketing knows that keyword research is crucial to ranking on Google and improving content engagement .

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Your step-by-step guide to content marketing keyword research

Seven reasons why your rankings dropped and how to fix them

Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the reasons for it may be different and not obvious at all. In this post, you’ll discover what could cause a sudden drop in traffic and how to fix the issue

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Seven reasons why your rankings dropped and how to fix them

How important are featured snippets and how can you get them?

Featured snippets are one of the main engines of economic growth today, with countless businesses and aspiring entrepreneurs relying upon them to get their message out to prospective clients. Despite the fact that featured snippets are a vital part of contemporary marketing and SEO success, however, many still struggle when it comes to properly leveraging featured snippets to the greatest extent possible, with some unlucky few having no idea where to begin at all

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How important are featured snippets and how can you get them?