What a chaotic digital media landscape means for advertisers as 2020 ends

30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages. Media buyers have been competing with a lot of noise

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What a chaotic digital media landscape means for advertisers as 2020 ends

SEO proposals: Particular challenges and how to avoid getting a silent no

30-second summary: Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive. A quick look at the typical story of how the pitching process works and the top reasons that make customers indecisive about an SEO proposal

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SEO proposals: Particular challenges and how to avoid getting a silent no

Foolproof guide to optimizing Shopify for SEO

30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales.

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Foolproof guide to optimizing Shopify for SEO

Marketing strategies during COVID-19 times

30-second summary: If  a  site   has   never   been   promoted ,  there   have   been   no  SEO  audits   and   there   are  a  lot   of   errors   in   code ,  then   link   building   will   not   help.

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Marketing strategies during COVID-19 times

How to create social media content that builds your brand

30-second summary: Now is the time to connect your audience to show who your brand is and why you’re valuable to them, through the power of social media content. Gone are the days of posting “just to post”.

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How to create social media content that builds your brand

Free resources to grow your business during lockdown

30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online.   To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change.   Organizations need to optimize their SEO strategy, website and online presence to stay relevant among competitors

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Free resources to grow your business during lockdown

Why these three content types are winning quarantine season

30-second summary: In-home media consumption during the quarantine of March 2020, worldwide, shows that 35% are reading more books/listening to more audiobooks, and 44% are spending more time on social media. People are looking for education without getting slumped with an information overload.

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Why these three content types are winning quarantine season

Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us

30-second summary: The COVID-19 crisis is impacting so many incredible brands — from neighbourhood spots to household names — many businesses have been reeling from the impact of everyone needing to stay home for the good of public health. Fractl’s Marketing Director, Amanda Milligan looked into how various brands are responding to this hardship through content to share some important lessons for other B2B and B2C businesses.

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Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us

Coronavirus and the paid search sector: How businesses are gearing up to come out the other side

Over the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around the globe. I spoke to Adthena’s VP of marketing Ashley Fletcher about the questions C-level executives are asking, their plans in the short and longer-term, and what he is observing in the data. We’re past the shock stage C-level executives now want to see the lay of the land amidst the coronavirus outbreak.

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Coronavirus and the paid search sector: How businesses are gearing up to come out the other side