30-second summary: There’s “super-resolution” technology that can greatly improve the quality of your website images. Higher resolution images have multiple benefits, including being preferred by Google and being more likely to attract attention and be shared.
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How to use super-resolution and improve onsite image quality
It was January 22 when Google announced changes to the world of search engine optimization. The so-called “spot zero” in the featured snippets of search engine results pages (SERPs) stopped
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How to improve your SEO after Google’s spot-zero-termination
Let’s admit it, all of us are trying our best to please search engines (SE) and cracking Google’s algorithm.
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The perils of tricking Google’s algorithm
Voice search optimization is a hot topic in the digital marketing industry. A few years ago, voice search seemed like a far fetched idea that was limited to some science fiction movies. But today, its popularity is increasing day by day. If you’re a Star Trek fan, you would definitely recall the scenes when actors used to speak to computers for answers. It all looked like something that would never come into existence.
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Voice search optimization: The why and how
It’s becoming increasingly expectant that SEO’s become more flexible and holistic in their approach to website optimization. In that spirit, taking time out to find better and more efficient ways of doing day to day tasks is something I find myself doing regularly. I’ve tried tons of tools, worked with dozens of fellow SEO’s and I still firmly believe that bookmarklets have a place in a search marketer’s repertoire
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15 Tried and tested bookmarklets for SEOs to improve productivity
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file. If you are not sure how to create your own robots.txt file or are not sure what one is, head on over to our first part of this article series, “ Robots.txt best practice guide + examples ” were you will be able to learn the ins and outs of what a robots.txt file is and how to properly set one up
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Robots.txt best practice guide, part 2: Setting up your robots.txt file
Taking control of a site’s technical SEO is both an art and a science. Take it from me — a content strategist guy at heart — technical SEO requires a balance of knowledge, diligence, and grit to be proficient
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Five steps to deliver better technical SEO services to your clients
Invoca, an AI-powered call tracking platform, published their Call Tracking Study Guide in March of this year. The in-depth guide demystifies call tracking technology and reviews how call tracking tools help marketers connect digital campaign data to inbound customer phone calls.
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Guide to call tracking and the power of AI for analyzing phone data
HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is happening within that process.
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Six HTTP status codes most critical to your SEO success
We all get them, the offers of free SEO audits, of thousands of backlinks from “DA 40 and above” sites for just $10 and the “helpful” list of spurious SEO issues with your website.
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Regulation in the SEO industry – Impossible or essential?