30-second summary: SEO’s dynamic nature and Google’s mysterious algorithm specifics keep the industry on its toes Is it possible to simply spot the inefficiencies of SEO in its infancy and foresee trends?
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The Future SEO: Boardroom edition
30-second summary: The best time to prepare for the holidays was 6 months ago.
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Five SEO tips that capture holiday attention and boost sales
What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic?
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Holiday marketing: Get the data that puts you ahead of the competition
30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts.
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Winter is coming: How to prepare your content strategy for a COVID-19 winter
30-second summary: Google search trends show that there have been big increases in Google searches for certain phrases over the last few months. Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”! A lot of people were looking for physical comfort – everything from “chocolate” to “hot tubs”
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Google search trends: People are in search for connection during the lockdown
30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms
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How to turn your customer feedback into a driving force for your product
Search is not static – people don’t consume media in silos – and those consumers demand answers and content in an instant. Customers want information how they want it, wherever they are, in formats that delight — and they want it immediately. This is especially true during the holiday season where SEO powers insights on consumer intent, behavior and trends across all digital channels
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Search and the ecommerce holiday season: Capturing key moments that matter
The importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing is the kind of marketing that attracts your target audience or gets them to take a particular action through content. In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales.
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Four steps to create an effective content marketing strategy for your eShop
When it comes to link building using digital PR, it’s important that you start with the story. A great story can be told in many different ways.
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Five proven content formats to maximize link acquisition with digital PR
Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform. Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create creatives while at the same time tailoring the ad to the ad viewer with dynamic ads, Facebook wants to ensure that it gives advertisers the tools to drive results across its platforms
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Facebook dynamic ads: A beginner’s guide