30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through the process Google is now recognizing 119 different languages on voice search. Which is great for user experience.
30-second summary: Achieving online visibility on an international scale can be tricky, particularly when you factor in differences in language, culture , and search habits. It’s not a cookie-cutter approach where one size fits all across all regions. Chief Executive at Go Up Ltd, Edward Coram James shares a strategy to tackle the challenges of international SEO.
30-second summary: With sponsor deals shutting down, trips cancelled and events postponed, the Coronavirus has given influencer marketing a huge hit. Travel influencers suffered while fitness influencers thrived in a world of social distancing.
30-second summary: When people are searching for something through the search engines, they’re always keeping their location in mind. 87% of consumers prefer interacting with businesses through reviews.
More than 500 engineers, designers, managers and other staff from across global Google offices have signed an open letter at Medium.com calling on the search engine to stop their Dragonfly project and for company leaders to “commit to transparency, clear communication, and real accountability.” As we reported last month … Google’s project Dragonfly first came to light in August via The Intercept and their reports surrounding leaked documents containing details about the project . In a nutshell, the project looked to be a fresh attempt by Google to re-enter the Chinese search market since having been blocked by the state back in 2010. Dragonfly was speculated to be taking the shape of a mobile search engine.
If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site.
Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over- optimization methods out of the picture. Over the past five years, the best practices of anchor text optimization have considerably evolved.