The evolution of Google’s rel “no follow”

Google updated the no-follow attribute on Tuesday 10th September 2019 regarding which they say it aims to help fight comment spam. The Nofollow attribute has remained unchanged for 15 years, but Google has had to make this change as the web evolves. Google also announced two new link attributes to help website owners and webmasters clearly call out what type for link is being used, rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.

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The evolution of Google’s rel “no follow”

Google Ads announce more changes to match types – Challenges and opportunities

Google Ads has  recently announced  that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase match keywords. For bigger advertisers, this is probably not a huge concern, as they are not limited by budget. Being visible for a wider range of search terms without having to add thousands of keyword variations can only be a good thing.

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Google Ads announce more changes to match types – Challenges and opportunities

Making the case for more non-brand funding in paid search

When you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients that all go a little something like the one given below. Hi [insert your name here], Revenue is looking a little lighter than usual this month versus last year. What can we do to close the gap

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Making the case for more non-brand funding in paid search

Google brings AMP to email: What does this mean for email marketing?

Have you ever counted the number of premature obituaries you’ve read for email? The platform has taken some flak in recent years, but as a method for communicating with consumers it’s stronger and more effective than ever.

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Google brings AMP to email: What does this mean for email marketing?

Google Search Console: What the latest updates mean for marketers

Google Search Console has long been a go-to platform for SEOs on a daily basis. It provides invaluable insight into how people are finding our websites, but also allows us to monitor and resolve any issues Google is having in accessing our content

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Google Search Console: What the latest updates mean for marketers