Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz , was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for SEO, third party links have long been used to understand how “trustworthy” a website is and form part of Google’s “ranking criteria” (although their importance and how this works is a hot talking point in SEO).
When you incorporate machine learning techniques to speed up SEO recovery, the results can be amazing. This is the third and last installment from our series on using Python to speed SEO traffic recovery. In part one, I explained how our unique approach, that we call “winners vs losers” helps us quickly narrow down the pages losing traffic to find the main reason for the drop.
The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert?
Do you need a PPC management expert?