Wrapping up 2021 with our top 10!

30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and alternatives for search marketing and ranking As the world, people, and of course businesses motored through a year of uncertainties – these crackers of articles gave your strategies an unfair advantage. #1 – Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there! You asked, “What is Page Experience, anyway? Do we really need to have an overflowing to-do list?” – and we answered everything around this enigma

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Wrapping up 2021 with our top 10!

Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique when it comes to deciding on budget allocation For any business in the software as a service (SaaS) space, data analysis and science are crucial to ensure they keep pushing ahead to reveal those insights that can really make a difference. With this in mind, the Cambridge MBA team looked to leverage Adzooma’s extensive data to identify new ways for SMBs to maximize their ad spend with cross-channel marketing.

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Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

Boolean search for social media monitoring: What to track, how to track, and why

  If you have any experience with social media monitoring platforms, you know that getting precise results may be tricky at times: Apps can show a lot of noise for brands with common names or, quite the contrary, miss some valuable data behind due to the restrictive filters. That’s when Boolean search  fits in perfectly

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Boolean search for social media monitoring: What to track, how to track, and why

Marking 10 years of DuckDuckGo: From Search Engine to Privacy Company

We’ve covered DuckDuckGo many times here at Search Engine Watch (check out Rebecca Sentence’s great primer here ). This month sees the privacy-first search engine turn 10 – an impressive age for any business that boasts Google and Bing as its main competitors. The 10-year anniversary coincides with a major funding boost for the service.

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Marking 10 years of DuckDuckGo: From Search Engine to Privacy Company

Facebook’s ‘Clear History’ could be a boon for organic search marketing

Dubbed “Clear History,” a Facebook Newsroom post by vice president and chief privacy officer Erin Egan said that the upcoming feature will “enable you to see the websites and apps that send us information when you use them, delete this information from your account, and turn off our ability to store it associated with your account going forward”.

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Facebook’s ‘Clear History’ could be a boon for organic search marketing