Three critical PPC trends to watch for in 2021

30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation and AI will be a key trend in 2021 Many things have turned topsy-turvy after witnessing a year full of unprecedented situations and multiple coronavirus-induced lockdowns.

More:
Three critical PPC trends to watch for in 2021

How lead nurturing can help maximize your digital sales

30-second summary: According to response audit’s research, most companies throw away business by failing to respond to leads properly. There are several benefits that lead nurturing can bring to your business. From contextual communication to encouraging referrals, there’s a lot of benefits that your business can get by nurturing leads earned through digital marketing.

See the rest here:
How lead nurturing can help maximize your digital sales

The three pillars behind every successful content strategy

As inbound marketing continues to be a dominant force, you’ve likely heard the phrase “content is king” more times than you can count. But getting the right message to the right person is not an easy task in a society that’s tangled in a web of digital content, and it requires a top-notch content strategy.

Go here to see the original:
The three pillars behind every successful content strategy

Decoding SEO for business leaders: 5 tips to get stakeholders on board

As SEO professionals, when we present our strategy and project ideas, we are often met with blank stares from business stakeholders. They are not able to connect the dots from SEO jargon to business goals

Read the rest here:
Decoding SEO for business leaders: 5 tips to get stakeholders on board

How to align your content strategy with your sales funnel

Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can help you maximize the benefit of your omni-channel strategies.

More:
How to align your content strategy with your sales funnel

A search marketer’s guide to using paid social media

The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable.

Read the rest here:
A search marketer’s guide to using paid social media