30-second summary: Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM is considered the most financially successful marketing approach by 97 percent of businesses ABM can be used in conjunction with inbound marketing for maximum effectiveness, which ties into an effective SEO strategy Use SEO keywords to learn what your target audience is looking for and attract interest from all levels of a business SEO analytics – especially insights into consumer interests, behavior, and preferences – aid the construction of an effective account-based marketing strategy Priorities in business marketing have drastically shifted in the online age.
The events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health, childcare, work, food and the wellbeing of loved ones has dominated all of our thinking over the past few days. Not only has it changed the way we’re shopping and interacting with others, an expert at online search specialist Epiphany, Paul Norris, has looked at how it has impacted what users are turning to the internet for and advises how businesses can adapt their search strategy during this tricky time.
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Search specialist shares five ways to adapt your search strategy in uncertain times
Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads?
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How to uncover digital growth opportunities for SMBs in 2020